I’ve spent the last couple of days immersed in Kosherfest 2011. This trade show in Secaucus, NJ. gathers the largest group of professionals associated with kosher food. While my haunts are usually farmers’ markets, innovative vegetarian and locavore restaurants and boutique wineries, I wanted to explore the deep and broad world of kosher branding and see what products struck a chord for me.
I did my homework and set out to explore a couple of products in particular, including the Best Overall New Product, the top award at the expo. The prize was granted to Tishbi, Fine Foods by Oshra Tishbi, for her Champagne Collection of fruit preserves.
I set my GPS, donned my most comfy footwear and braved my way through the Lincoln Tunnel to head to NJ. Luckily, I had a new friend in tow, a fellow blogger and twitter pal I have bonded with over our mutual love for Italian food and shared notes on kosher finds in NYC.
When I read that Tishbi Wineries in Zichron Ya’acov won the coveted award for Best Overall New Product, I felt a flutter of excitement. Continue reading